Christ Hospital 2022 Gala
problem:
Christ Hospital needs an event identity system for their theme "Imagine." They are also looking for help with a tagline that will showcase the history and future of heart care advancements that they hope to highlight at their event. They will also need a Save the Date postcard, invitation, and environmental branding, including a VIP Reception, check-in area, and sponsor booths.
solution:
The tagline “Bold Foundation. Boundless Future.” that I proposed is selected to highlight where Christ Hospital started and where they are headed. With boundlessness in mind, the “A” in “IMAGINE” expands outside the cap height. Beams of light and futuristic photography continue the narrative of a boundless future. The Save the Date uses angles from the Christ Hospital logo and displays all pertinent information in an appropriate hierarchy. I lead a team and direct the application of the brand throughout the environmental branding and wayfinding.
