Outdoor Pursuits Spring Trips Poster
problem:
Outdoor Pursuits at Ball State University needs to advertise their spring trip offerings in the form of a poster to be displayed in the recreation center, as well as web banners, and TV display ads. They want a unique design to entice students to participate.
solution:
Rather than use photography, as was done in previous years’ posters, a technique was learned to take vector illustrations and make them look embroidered like a scout badge. Each trip had a badge made and was arranged on the poster like a Scout’s sash. This unique approach allowed us to push the idea even further, offering badge pins to each participant.
