A pop-up banner welcomes guests to the Discover Networking Lounge, an open space with charging tables, orange rugs and vinyl wrapped columns

Discover® Executive Networking Lounge

problem:

Transform a Boston bar and restaurant into a daytime networking lounge for Discover executives in town for an event.

solution:

Taking the existing Boston-themed graphics and Discover brand, I created signage and environmental graphics to apply to the lounge area. I also mapped out the floor plan, communicated with furniture and print vendors, oversaw the installation, to create a cozy and inviting networking space.

An image of the open lounge area with wooden charging tables, metal barstools, blue velvet ottomans sit atop a vibrant orange rug
An image of adhesive vinyl window graphics marking the interior doors with the Discover logo and "Executive Networking Lounge"
An image of the exterior of the building with adhesive window graphics cut on a curve branded with the Discover Global Network logo and a graphic of the Boston skyline
close-up image of a black highboy table branded with Discover logo and cables atop for charging devices, in the background are wooden bar tables atop a vibrant orange rug with metal barstools, blue velvet ottomans and gold side tables line black leather seating along the wall
close-up of three architectural columns wrapped in blue adhesive vinyl, each labeled "Recharge", "Connect", and "Relax". In between each column are tan leather booths along windows covered in a transparent vinyl with a Boston skyline graphic applied.
A close-up image of a vinyl pop-up banner, the top is black with the Discover logo, a blue middle section reads "Welcome to Boston" in a vintage letterpress style typeface, the lower section is terracotta colored with yellow and blue organic, abstract lines

Copyright © 2023 Julia Roe. All rights reserved.